BEATS BY DRE HOLIDAY CAMPAIGN
2012
digital & marketing / art direction & design
Featuring Beats by Dre's Solo HD's. These rich media ads ran in various sites such as Yahoo's omg!, ESPN & Complex during the 2012 holiday.
Champs Sports SWAG Magazine
2012
digital / art direction & design
SWAG Magazine is an interactive magazine by Champs Sports. Catering to Champs's sports crazed audience, the magazine features the exclusive interviews from superstar athletes, hottest gear, and cameos from trending artists.
NBA 2k13
2012
print / design
Arguably the best sports game today, NBA 2k13 took it to the next level by featuring the 3 most dynamic and perhaps, future hall of famers in the league for their cover. For the first time veering away from the smoky splatter art to a more futuristic & digitalized style to represent the new era of dynasty.
SPRITE UNCONTAINABLE GAME
2012
print / design
Sprite's Uncontainable Game is a global campaign that features internationally-renowned basketball stars such us Kobe Bryant, Lebron James, and other big names in the NBA. The concept is to find basketball talents from around the world by submitting their videos on sprite.com. The campaign made it's debut at All-Star 2012 and the following out of homes followed soon after.
BEATS BY DRE EXECUTIVE
2011
digital & marketing / art direction & design
This web responsive, single page site unveiled Beats by Dre's new Executive headphones. The site's aesthetic had to echo the headphone's elegant style, which was geared exclusively towards a more refined audience.
beatsexecutive.com
CHAMPS SPORTS HOLIDAY CAMPAIGN
2011
digital & social media / design
Champs "Give Game Get Game" holiday campaign was by far their most successful digital campaign to date. With the use of Foursquare & Facebook API, the simple Scratch & Win contest enabled their brand to gain almost a million new Facebook fans with in 4 weeks.
BEATS BY DRE CUSTOM HEADPHONES
2011
print / art direction & design
Being in the forefront of style & technology, Beats has drawn the trend setters in music, fashion, and sports. I was privileged enough to collaborate with artist like T.I. & Fred Segal, and athletes such as Manny Pacquiao & Lebron James to design their custom Beats headphones.
BEATS BY DRE ADVERTORIAL
2011
print / design
The Executive is Beats by Dre's high end line of headphones aimed towards the more mature consumer. These advertorials, which ran in magazines such as GQ, Travel+Leisure & Robb Report, directed the readers to the exclusive sign up & product details.
FORUM SNOWBOARD
2010
digital / art direction, ux, ia & design
Sex, drugs, and rock 'n' roll was the creative brief for the young and loud snowboard brand. To stay true to their freestyler fan base, the site focused on snowboarding first, and selling products after ...which is working out just fine.
SPECIAL-BLEND OUTERWEAR
2010
digital / art direction, ux, ia & design
As trend setters in snowboard fashion, Special-Blend focused on translating their fashion-forward style to the site's design & function. With a minimalistic approach from the look book to the outfit builder, the site was sure to attract the fashionistas even outside the slopes.
special-blend.com
FOURSQUARE OUTERWEAR
2010
digital / design
"Everything has a purpose." What sets Foursquare apart from the other in-your-face, loud, graphic-explosion snowboarding brands is its focus on the basics - no fancy shmanciness, no frills. And the very minimal, practical, and techie site did exactly that.
foursquareouterwear.com
TERMO OIL COMPANY
2011
digital / art direction, ux, ia & design
With user experience as top priority, this surprisingly fun & responsive site used interactive infographics as well as new technology like parallax to make Termo's site come to life. Proving that boring information doesn't have to look boring.
termoco.com
SOUTH COAST PLAZA TRAVELER
2011
digital / art direction & design
As an internationally renowned luxury mall, South Coast Plaza's Traveler site accommodated for their international audience while matching the sophistication of their flash based site. As with southcoastplaza.com, the Traveler updated it's colors & photography every season.
traveler.southcoastplaza.com
SOUTH COAST PLAZA PREMIERE
2011
digital marketing / art direction & design
Premiere is South Coast Plaza's monthly interactive guide to fashion, food, events & promotions. With fashionistas as their target audience, providing direction for this monthly production was a quite a challenge ...but I drop kicked the shit out of it anyways.
southcoastplaza.com/premiere
SOUTH COAST PLAZA
2011
digital & mobile / art direction & design
Working with the existing structural design, this elegant yet intricate flash based site had quarterly makeovers throughout the year. Keeping in mind all the moving parts that go along with the site such as the monthly Premiere & Traveler site, the ideal photography & color scheme was key for each season for the whole to be greater than the sum of its parts.
southcoastplaza.com
CHARLOTTE RUSSE CORPORATE PAGE
2011
digital / art direction & design
The task was simple, to match charlotterusse.com with minimal approach and do it under 2 hours. POW …a corporate single page site was born.
corp.charlotterusse.com
VITAMINWATER
2010
print / design
This nationwide campaign ran during spring of 2010. With tv spots running parallel to these out of homes, Vitaminwater's brand awareness gained momentum resulting in 150% sales increase in heavy upmarkets.
VITAMINWATER NEW YORK
2010
print / art direction & design
Following the nationwide campaign was the New York specific blankwaters. From bus shelters, to phone kiosks, to Madison Square Garden, these witty & colorful ads lit up the streets of New york.
MALL OF AMERICA MOBILE
2010
mobile / art direction & design
With the mall being as huge as a theme park, a mobile site was necessary to be able to navigate through this tourist attraction. From real time traffic updates, to the interactive map, to stores & restaurant specials, the mobile site is a must in the Mall of America experience.
mallofamerica.com (use your phone genius)
MALL OF AMERICA
2010
digital / art direction, ux, & design
Veering away from everything flash, Mall of America embraced 2010 with an HMTL site.
mallofamerica.com
SVEDKA BOT OR NOT
2011
digital & social media / art direction & design
Facebook integrated voting app and back-end admin design for one of Polite in Public's top client, Svedka Vodka. Still functioning & party rockin' till this date.
svedkaphotos.com
BIRTHDAY FUN SINGLE PAGE SITE
2010
digital / creative direction & design
1 art director + 1 developer + 2 hours + 1 boss with a sense of humor = 1 fun birthday website. There are very few ridiculously talented front-end developers out there, and I've been fortunate enough to work with one for several years. If given the opportunity & free range on a project, I'm pretty sure we can take over the world.
legalize jesse
PRECISION LASER CUT
2010
digital / art direction & design
Simple website for a local laser cutting company. (Still a work in progress)
precisionlasercut.com
INVENTURE
2010
digital / art direction, ux & design
Site redesign for micro-investment company based in Los Angeles. Taking bits & pieces of the old content with new content to create a functioning, cohesive site with a slightly better user experience.
inventure.org
FOOD BY HIM DESIGN BY HER
2010
branding & print / creative direction & design
I must have done something great in my past life to be able to have food & design as my everyday reality. Being married to an amazing chef, there was no other choice but to create a catering-design studio as sideline business. We're far from being millionaires, but we're doing what we love & loving what we do.
SAN DIEGO FILM FESTIVAL 2008
2008
print / art direction & design
With the festival being held blocks from the ocean in the Gaslamp Quarter, the campaign creative direction was a no brainer. Veering away from the complex beach graphics & photography from the previous years, we flooded the streets with simple colors & typography that embodied the essence San Diego.
SAN DIEGO FILM FESTIVAL REBRANDING
2008
branding / art direction & design
The complete rebranding of San Diego Film Festival and San Diego Film Foundation was my first taste of hustling & bidding against other established agencies. An experience that I believe every art director should go through.
GREEN KULTURE BRANDING
2010
branding & collateral / creative direction
Green Kulture is a Filipino-based company specializing in environmentally friendly products, proudly made in various Gawad Kalinga (GK) villlages, Philippines. I was privileged enough to collaborate with them on some cool projects that gave me free range as starving artist.
CFC & GK777
2009
print / art direction & design
CFC & GK777 are global non-profit organizations who work hand in hand in building homes for the poorest of the poor in third world countries. Although these projects didn't pay much, it was a vital part of the learning process as an artist.
TATIANA BOUTIQUE
2008
digital / art direction, design & development
Another flash-based site for boutique owner and fashion consultant, Tatiana Tomacelli. Don't judge me ...it was 2008.
SIMPLY PERFECT EVENTS
2008
digital / art direction, design & development
This simple flash-based site for wedding consultant, Frances Sambilay, was pretty rad back in the day when flash was cool.
LOGOS
2012
branding / art direction & design
I'm no Shepard Fairey when it comes to logos, but I can make a decent living out of it. From photographers, to restaurants, to film festivals, I've gotten my hands dirty in all kinds of industries when it comes to identity. Here are some of my favorites throughout my short career. Buy me a drink and I'll tell you the stories behind them.